google-ads-scripts

What problem does it solve?

This Skill automates complex Google Ads management tasks, eliminating manual bid adjustments, campaign monitoring, and report generation. It helps advertisers optimize ad spend, improve campaign performance, and save significant time by implementing intelligent, data-driven rules.

Core Features & Use Cases

• Automated Bid Optimization: Adjust keyword bids based on performance metrics like ROAS or CPA targets.
• Campaign & Ad Group Management: Programmatically pause underperforming campaigns, modify budgets, and manage ad group settings.
• Performance Reporting: Generate custom reports on campaign, ad group, and keyword performance, exportable to Google Sheets.
• Use Case: You manage a large Google Ads account and need to ensure bids are always optimized for ROAS. Use this skill to create a script that automatically reviews keyword performance daily, increases bids for high-performers, and decreases bids for low-performers, ensuring your ad spend is always efficient.

Quick Start

Write a Google Ads Script to pause all keywords with a Quality Score below 4 and a cost over $100 in the last 30 days.