What problem does it solve? Running Google Ads without a structured strategy leads to wasted budget on irrelevant searches, low Quality Scores, and untracked conversions. This Skill provides a complete framework for setting up conversion tracking, structuring campaigns, researching keywords, writing responsive search ads, and optimizing bids so every dollar of ad spend is measurable. ## Core Features & Use Cases - Campaign Architecture: Recommends starting structures across Search, Shopping, Performance Max, Display, and YouTube based on business type and goals. - Keyword and Bidding Strategy: Covers match types, negative keyword lists, ad group organization, and Smart Bidding requirements (Target CPA, Target ROAS). - Quality Score and Optimization: Provides benchmarks for CTR, CPC, CPA, and ROAS plus weekly and monthly optimization checklists. - Use Case: An e-commerce brand launching paid acquisition can use this Skill to set up Google Merchant Center, build a Shopping campaign with an optimized product feed, and layer in Search campaigns with phrase-match keywords and negative lists. ## Quick Start Ask the assistant to build a Google Ads strategy for your product, including campaign structure, keyword research, ad copy, and bidding recommendations.
