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google-ads-landing

Scores Google Ads landing pages across five weighted dimensions and estimates dollar-denominated conversion lift.

Updated Aug 28, 2026
Search Tags:#conversion rate#landing page#google ads#message match#ppc audit#pagespeed insights#quality score
One-click install
npx skills add https://github.com/jeremybrasher/grokbot-skills --skill google-ads-landing-jeremybrasher
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-landing
Source: https://github.com/jeremybrasher/grokbot-skills/tree/main/collections/notfair/google-ads/landing
Command: npx skills add https://github.com/jeremybrasher/grokbot-skills --skill google-ads-landing-jeremybrasher

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Google Ads campaigns often fail on the landing page rather than in the auction: high-CTR ad groups with low conversion rates burn budget on clicks that never convert. This Skill diagnoses exactly why a landing page underperforms and quantifies what fixing it is worth. ## Core Features & Use Cases - Five-dimension scoring: Measures Message Match, Page Speed, Mobile Experience, Trust Signals, and Form & CTA against a weighted rubric using real evidence (PageSpeed Insights metrics, verbatim ad-to-page copy comparison, form field counts). - Dollar lift estimation: Computes estimated monthly profit lift from the top fixes using verified unit economics (AOV and profit margin), with caps to keep estimates realistic. - Message-chain diagnosis: Analyzes the query → ad → page chain to classify match, drift, or broken alignment, and hands off to ad-copy or bid-management skills when appropriate. - Use Case: An ad group shows strong CTR but weak CVR. Run this Skill on its final URL to get a ranked list of the top three fixes with estimated dollar impact, such as an LCP of 5.8s on mobile or an 11-field quote form. ## Quick Start Ask the assistant to audit the landing page at a given URL for your Google Ads traffic and identify what is hurting conversions and what to fix first.

Frequently Asked Questions about google-ads-landing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit a Google Ads landing page for low conversion rate?▼

Provide the landing page URL or ad group name and the Skill fetches the page, runs PageSpeed Insights, and pulls the referring ad copy via GAQL. It scores five dimensions and returns the top three fixes ranked by estimated monthly profit lift.

What is message match between ads and landing pages?▼

Message match measures whether the page H1, CTA, and offer deliver what the ad promised. The Skill quotes the ad headline and page H1 verbatim and classifies the chain as Match, Drift, or Broken with a specific fix.

Does the landing page audit work without PageSpeed Insights data?▼

Yes, but with reduced confidence. If the PSI API rate-limits or fails, the Skill notes the gap, marks Page Speed as unavailable, and deflates report confidence rather than fabricating numbers.

How is the estimated dollar lift from landing page fixes calculated?▼

The lift formula uses the internal weighted composite score, the ad group's last-30-day conversions, and verified AOV and profit margin from business-context.json. CVR lift is capped at 50% relative and score improvement at 15 points to avoid inflated estimates.

When should I not use this landing page scoring skill?▼

Do not use it on pages that receive no ad traffic or on gated pages that cannot be fetched, since every score requires real WebFetch evidence. For rewriting ad copy or adjusting bids, it hands off to the dedicated copy and campaign management skills instead.

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