What problem does it solve? Managing Google Ads accounts requires constant performance triage, wasted-spend detection, bid strategy decisions, and safe execution of changes — work that is error-prone and time-consuming when done manually across campaigns, keywords, and search terms. ## Core Features & Use Cases - Performance Analysis & Waste Detection: Diagnose CPA, ROAS, Quality Score, and impression-share issues using GAQL queries, with guardrails like keyword tier classification and statistical significance gates to avoid pausing core keywords on thin data. - Safe Write Operations: Execute mutations (bids, budgets, negatives, campaign creation, experiments) through dedicated tools with change IDs, 7-day undo, live read-back verification, and logged before-metrics for later impact reviews. - Recurring Optimization Loops: Run daily operator briefs, search-term triage, n-gram negative mining, and budget pacing checks with approval queues instead of blind automation. - Use Case: Ask "how are my ads doing?" and get a prioritized report naming the exact wasteful keywords, negative keyword candidates, and converting search terms to promote — then approve changes that are logged and reviewed after 7 days. ## Quick Start Ask the assistant to show performance for your Google Ads account and recommend what to fix this week.
