What problem does it solve? Google Ads accounts accumulate wasted spend, broken conversion tracking, and structural issues that are hard to spot without a systematic review. This Skill runs a read-only audit that surfaces three pulse metrics — Waste ($/mo), Demand captured (%), and CPA ($) — each with a named top contributor and a pointer to the fix, so you know exactly what is broken and where to act. ## Core Features & Use Cases - Pulse-metric diagnosis: Computes Waste, Demand captured, and CPA from GAQL-pulled account data, with signal-failure overrides when conversion tracking is broken. - Seven-area evidence review: Examines signal quality, campaign structure, keyword health, search-term quality, ad creative, impression share (rank-lost vs budget-lost 2x2), and spend efficiency, citing specific entities and dollar amounts. - Business context and persona persistence: Writes business-context.json and personas JSON that downstream skills like /google-ads, /google-ads-copy, and /google-ads-landing reuse. - Use Case: A home-services advertiser asks "audit my ads". The Skill pulls 90 days of campaign, keyword, and search-term data, flags $930/mo of zero-conversion keyword waste, identifies a budget-lost vs rank-lost impression share problem on the top campaign, and hands off prioritized fixes to /google-ads. ## Quick Start Ask the assistant to run a full audit of your Google Ads account and report waste, demand captured, and CPA with the top fixes.
