What problem does it solve? When Google Ads conversions drop, lead flow declines, or impression share is lost, finding the root cause requires systematic querying of account data. This Skill provides structured diagnostic workflows that use the Google Ads MCP server tools to isolate whether issues stem from budgets, bids, ad rank, devices, conversion actions, or offline upload pipelines. ## Core Features & Use Cases - Conversion Loss Diagnosis: Query campaign and ad group performance segmented by date, device, and conversion action to pinpoint where conversions or conversion value declined. - Impression Share Analysis: Retrieve search impression share, rank-lost, and budget-lost metrics to identify opportunities lost to bids, ad rank, or budget constraints. - Lead Flow & Change Tracking: Correlate traffic and conversion rate drops with change_event history to detect recent bid, budget, or targeting modifications. - Offline Upload Verification: Check offline_conversion_upload_conversion_action_summary to validate offline conversion import pipeline health. - Use Case: A marketer notices leads dropped 40% this week. The Skill queries conversions by date, isolates a mobile-device conversion rate drop, then checks change events to find a bid strategy change made three days ago. ## Quick Start Ask the assistant to diagnose why conversions dropped in your Google Ads account over the past week using the available MCP search tools.
