ga4-events-fundamentals

What problem does it solve?

Provides a comprehensive guide to GA4 event architecture, parameter rules, and event scoping, enabling reliable event tracking.

Core Features & Use Cases

• Four Event Categories: Automatically Collected, Enhanced Measurement, Recommended, Custom.
• Parameter & Scope Rules: 25 parameters per event, 40-char names, event/user/item scopes.
• Event Naming & Taxonomy: Consistent naming patterns for maintainability.
• Use Case: Plan a taxonomy: automatically collected events for baseline analytics, and a custom event like video_tutorial_started for product-specific insights.

Quick Start

Create a custom event named video_tutorial_started with 3 event parameters and register each parameter as a custom dimension.