ga4-data-management

What problem does it solve?

Governs GA4 Admin settings, including data retention, filters, user access, property configuration, and data collection controls.

Core Features & Use Cases

• Data Retention: Set retention windows and understand resets on new activity.
• Data Filters: Create internal traffic and testing filters to improve data quality.
• User Management: Role-based access control and least-privilege principles.
• Property & Streams: Configure time zone, currency, and data streams for accurate reporting.
• Use Case: Exclude internal traffic with a filter and enable Google Signals with consent.

Quick Start

Navigate to GA4 Admin → Data Settings and set Data Retention to 14 months for high-value properties; create an Internal Traffic filter for office IPs.