ga4-custom-events

What problem does it solve?

This Skill helps you craft business-focused GA4 custom events, with consistent naming, parameter design, and cross-platform implementation.

Core Features & Use Cases

• Event naming conventions: snake_case, max 40 chars, action-oriented.
• Parameter design: up to 25 parameters per event with clear data types and constraints.
• Platform coverage: implement across gtag.js, GTM, and Measurement Protocol.
• Industry patterns: leverage industry-specific event templates for SaaS, Education, E-commerce, and Media.
• Use Case: Create a custom event like trial_signup_completed with contextual parameters for better funnel analysis.

Quick Start

Create a demo custom event named demo_requested with 3 parameters (demo_type, industry, source) and deploy across gtag.js and GTM templates.