What problem does it solve? Deciding whether to build a free tool (calculator, generator, analyzer) as a marketing channel is risky without a framework—teams waste engineering resources on tools with no search demand, poor audience fit, or no path to their core product. ## Core Features & Use Cases - Ideation & Validation Framework: Generate tool ideas from audience pain points and validate them against search demand, uniqueness, lead quality, and build feasibility. - Tool Type Guidance: Choose among calculators, generators, analyzers, testers, libraries, and interactive tools with detailed examples per type in the references file. - Lead Capture & SEO Strategy: Compare gating options (fully gated, partially gated, ungated) and plan keyword targeting and link-building for the tool. - Evaluation Scorecard: Score candidate tools across eight factors to decide build, no-code, or embed approaches. - Use Case: A SaaS founder wants to generate leads with an ROI calculator. Use this Skill to validate search demand, scope an MVP, design the email capture flow, and plan supporting SEO content. ## Quick Start Help me plan and evaluate a free ROI calculator tool to generate leads for my SaaS product.
