What problem does it solve? When a scaled paid campaign shows rising frequency and falling CTR or CVR, it is hard to tell whether the creative is tired, the audience pool is exhausted, or conversion tracking is broken. This Skill reads the trend against an early-flight baseline and returns one clear trigger per ad set: Rotate-creative, Widen-audience, or Hold. ## Core Features & Use Cases - Baseline-based decay analysis: Builds frequency, CTR, and CVR slopes against the first stable post-learning window instead of judging from a single-day snapshot. - Fatigue vs saturation diagnosis: Separates creative fatigue (CTR decays while reach still grows) from audience saturation (reach plateaus while frequency climbs), since each takes a different trigger. - Measurement-signal protection: Cross-checks CVR drops against GA4 or ecommerce order data so a broken-tracking signal is flagged and routed to the auditor rather than acted on. - Use Case: Your prospecting ad set hit frequency 6.2 and CTR halved over two weeks. Provide the daily campaign export and receive a per-ad-set read naming the dominant cause, the threshold that fired, and whether to rotate creative or widen the audience. ## Quick Start Ask the assistant to read your daily ad-set export for fatigue and tell you whether to rotate the creative, widen the audience, or hold.
