expansion-playbook
CommunityGrow existing accounts with expansion playbooks.
Marketing & Sales#customer-success#expansion#upsell#renewal#cross-sell#land-and-expand#account-growth
Authorjbalbu01
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Identify and formalize expansion opportunities within existing accounts by generating data-driven expansion plans, signals, and conversations that drive growth.
Core Features & Use Cases
- Detect expansion signals such as usage growth, new use cases, team expansion, and renewal milestones to propose upsell, cross-sell, or renewal plays.
- Build comprehensive "Expansion Plan" outputs for customers, including current state, expansion opportunities, and recommended plays.
- Provide a renewal strategy linkage to expand at renewal and streamline handoffs between CS and Sales.
Quick Start
Create an expansion plan for a named customer using the provided Output Format to outline opportunities and next steps.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: expansion-playbook Download link: https://github.com/jbalbu01/gtm-enablement-engine/archive/main.zip#expansion-playbook Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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