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executing-marketing-campaigns

Plans and executes mobile app marketing campaigns across ASO, paid UA, push, and email channels.

1|Updated Aug 7, 2025
Search Tags:#user acquisition#ASO#mobile marketing#push notifications#app store#email campaigns#campaign analytics
One-click install
npx skills add https://github.com/zzafergok/arktos --skill executing-marketing-campaigns-zzafergok
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: executing-marketing-campaigns
Source: https://github.com/zzafergok/arktos/tree/main/.agent/skills/executing-marketing-campaigns
Command: npx skills add https://github.com/zzafergok/arktos --skill executing-marketing-campaigns-zzafergok

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing a mobile app requires coordinating App Store Optimization, paid user acquisition, lifecycle messaging, and analytics across many channels, and teams often lack a structured workflow with realistic benchmarks and channel-specific guidance. ## Core Features & Use Cases - Campaign Development Workflow: A seven-step process covering objectives, audience, strategy, assets, execution planning, measurement, and optimization. - ASO and App Store Marketing: Concrete rules for titles, subtitles, descriptions, screenshots, preview videos, keyword research, and review management on iOS and Google Play. - UA Channels and Benchmarks: Guidance on organic and paid channels (Apple Search Ads, Meta, TikTok, Google UAC) with CPI, retention, and LTV:CAC targets for utility apps. - Lifecycle Messaging: Push notification and email campaign templates for onboarding, re-engagement, win-back, and trial-to-paid conversion. - Use Case: You are launching a productivity app and need a go-to-market plan. Use this Skill to draft the App Store listing copy, plan a Product Hunt launch, set up UTM attribution, and define a KPI dashboard with D1/D7/D30 retention targets. ## Quick Start Ask the assistant to create a launch marketing plan for your mobile app, including App Store listing copy, channel mix, and KPI targets.

Frequently Asked Questions about executing-marketing-campaigns

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing plan for a mobile app launch?▼

Follow the seven-step campaign workflow: define one business objective, identify the target audience, develop messaging pillars, create channel-specific assets, plan the timeline and budget, set up UTM attribution, then launch and monitor CPI and D1 retention daily.

How to improve App Store conversion rate with ASO?▼

ASO improvements focus on screenshots first, since they are the top conversion driver. Put the highest-volume keyword in the 30-character title, lead the description with your value proposition in the first three lines, and add social proof such as ratings or user quotes.

What are good CPI and retention benchmarks for utility apps?▼

For non-gaming utility apps, target a CPI of $1-$5, D1 retention of 25-35%, D7 retention of 10-15%, D30 retention of 5-10%, and an LTV:CAC ratio above 3:1. These are planning aids, not guaranteed figures.

Which paid UA channel should I use for app installs?▼

Apple Search Ads reaches high-intent users already searching, Meta suits broad audiences and retargeting, TikTok works for ages 18-34 with viral potential, and Google UAC offers automated cross-platform optimization. Build an organic ASO foundation before committing paid budget.

Why is my push notification opt-out rate rising?▼

Rising opt-outs usually come from over-messaging or urgency-driven copy without real value. Reduce frequency, segment by user behavior rather than demographics, and lead every notification with a specific benefit instead of generic re-engagement pleas.

How do I attribute app installs to marketing campaigns?▼

Add UTM parameters (utm_source, utm_medium, utm_campaign) to every marketing link, deep link to the relevant in-app destination, and configure an attribution SDK such as AppsFlyer, Adjust, or Branch with a defined 7-30 day attribution window.

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