events-webinars

What problem does it solve?

This Skill helps plan, execute, and measure the success of a comprehensive events program, from webinars to global conferences, ensuring each event drives lead generation, community engagement, and market presence.

Core Features & Use Cases

• Event Strategy: Defines a taxonomy of event types (webinars, workshops, conferences) and an annual calendar template.
• Webinar Playbook: Provides a detailed timeline, topic selection formulas, promotion framework, and execution standards.
• Workshop Execution: Outlines structures for both educational technology workshops and deal-accelerating solution workshops.
• Conference Strategy: Includes criteria for conference selection, speaking submission strategy, and pre/post-event activation plans.
• Lead Capture & Reporting: Mandates lead capture mechanisms and provides a template for events performance reporting.
• Use Case: A VP of Events needs to launch a monthly webinar series targeting FinTech security leaders, generate qualified leads, and build market presence. This skill provides the strategy, playbook, and reporting framework to achieve these goals.

Quick Start

Plan a monthly webinar series targeting FinTech security leaders with a focus on lead generation and market presence.