emails

A welcome sequence typically runs 5-7 emails over 12-14 days: deliver the promised value immediately, then a quick win, your story, social proof, objection handling, a feature highlight, and a conversion ask. Each email gets one primary CTA and a clear send delay.

Lead nurture sequences generally run 6-8 emails over 2-3 weeks, spaced 2-4 days apart. The exact length depends on sales cycle length, product complexity, and how much the audience already knows about you.

Send the first email immediately after the trigger, then space early emails 1-2 days apart and nurture emails 2-4 days apart. B2B sends should avoid weekends, and behavior-triggered sends outperform fixed time delays when available.

Diagnose sender reputation, list hygiene, subject line quality, and sending frequency before rewriting copy. Run a re-engagement sequence for inactive subscribers, then A/B test subject line patterns like questions, how-tos, and numbers at 40-60 characters.

Trigger a re-engagement sequence after 30-90 days of subscriber inactivity. Use 3-4 emails escalating from a check-in to a last-chance message, then remove non-responders to protect deliverability.

Email supports onboarding but cannot replace in-app activation flows like checklists and product tours. For users who sign up but never complete setup, in-app onboarding optimization is the primary fix, with email playing a supporting reminder role.