email-marketing

Build an email list by offering a lead magnet such as a discount, guide, quiz, or free tool in exchange for an email address. Place opt-ins via pop-ups, header bars, landing pages, and checkout, and use double opt-in to protect deliverability.

Klaviyo suits e-commerce and DTC brands, Kit fits creators and newsletters, Mailchimp works for small businesses, and Beehiiv targets newsletter-first brands. The Skill compares pricing and best-fit use cases for each platform.

Set up SPF, DKIM, and DMARC records, send from a custom domain, and warm up new sending domains gradually. Keep spam complaints below 0.1%, hard bounces under 2%, and remove subscribers unengaged for 90 days.

A good open rate is 20-30% and great is 35%+, while a good click rate is 2-5%. The Skill provides benchmark tables for unsubscribe rate, spam complaints, list growth, and revenue per email.

Segment by engagement and purchase behavior: new subscribers, engaged, unengaged, buyers, VIP buyers, and non-buyers. Behavioral triggers like product clicks or pricing page visits enable targeted follow-up content.

No, transactional and automated flows such as welcome series and abandoned cart are explicitly out of scope and handled by a separate email-sequence skill. This Skill focuses on broadcasts, newsletters, and campaign strategy.