email-list-segmentation

Create segments in Klaviyo using conditions like order count, total customer value, and last order date. Start with five core segments: Champions, Active Buyers, At-Risk, Engaged Non-Buyers, and an Unengaged suppression list.

RFM segmentation scores customers on Recency, Frequency, and Monetary value to classify them into groups like champions, loyal, at-risk, and hibernating. Klaviyo includes built-in RFM scoring and predictive churn risk for Shopify and BigCommerce stores.

Yes, the Klaviyo WordPress plugin syncs all WooCommerce orders and customers automatically, enabling the same segment setup as Shopify. Alternatively, AutomateWoo provides native WooCommerce RFM reports you can export to your ESP.

Build a suppression segment of contacts who have not opened or clicked in 180 days, then add it under Excluded Segments for every Klaviyo campaign. Run a quarterly sunset campaign and suppress anyone who does not re-engage.

You are likely emailing VIP customers too frequently, causing fatigue and disengagement. Apply Klaviyo's Smart Sending limit of once every 16 hours per person and cap champions at two emails per week.

For EU contacts, track consent separately and require explicit opt-in rather than relying on legitimate interest for marketing emails. Validate the lawful basis for every contact before importing lists into your ESP.