What problem does it solve? Brand identity often lives implicitly in founders' heads, making it impossible to brief designers, writers, and collaborators consistently. This Skill runs a structured, multi-session interview process that elicits and documents a brand's purpose, positioning, audience, personality, voice, and narrative into a written master brandbook. ## Core Features & Use Cases - Eight-module interview framework: Covers purpose, positioning, audience, personality/archetype, voice and tone, narrative, and founder-brand tension using frameworks like Sinek's Golden Circle, Dunford positioning, and the Kapferer prism. - Resumable session state: Persists module answers and a state.json checkpoint to disk so interviews can span days or weeks without losing progress. - Multi-founder reconciliation: Captures each founder's answers separately, then runs a reconciliation pass to surface convergences and productive tensions. - Use Case: A startup founder wants a written brand identity before hiring a design agency. Over several sessions, the Skill interviews them module by module and produces 90_SYNTHESIS.md, a complete brandbook ready to brief external collaborators. ## Quick Start Start a brand discovery interview for my company and check for any existing session state before asking the first question.
