What problem does it solve?
Domain Strategy helps teams design and govern a scalable, reliable domain portfolio across multiple sites, registrars, and DNS providers, reducing risk from misconfigurations, misrouted redirects, and inconsistent canonical setups.
Core Features & Use Cases
- Five core decisions: Apex vs www, Subdomain vs subfolder vs separate domain, Registrar strategy, DNS provider, Parked domain strategy; plus a repeatable workflow for inventory, classification, auditing, canonical pattern, redirect map, monitoring, and review.
- Use cases include planning DNS architectures for new sites, consolidating multiple brands, migrations, and domain migrations with pre-launch decisions to minimize risk.
- Operational outcomes: predictable redirects, consistent HTTPS enforcement, and defensible domain posture.
Quick Start
Inventory all current domains, define canonical strategy, and draft a plan for deployment.