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chrisschouk
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developer-product-marketing

Writes technical positioning and landing page copy for developer tools and open-source products.

Updated Jul 29, 2026
Search Tags:#open source#landing page#github#positioning#product hunt#developer marketing#technical copywriting
One-click install
npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill developer-product-marketing-chrisschouk
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: developer-product-marketing
Source: https://github.com/chrisschouk/chrisscho-uk-marketing-skills/tree/main/skills/_parked/developer-product-marketing
Command: npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill developer-product-marketing-chrisschouk

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Generic marketing copy fails to resonate with technical audiences. This Skill helps you write positioning, landing pages, and product copy for developer tools, open-source AI infrastructure, and portfolio showcases that speak to engineers with concrete technical detail instead of vague buzzwords. ## Core Features & Use Cases - Technical Positioning Matrix: Converts generic marketing claims into developer-focused value propositions with concrete technical specifics (APIs, SDKs, latency figures, architecture details). - Landing Page Structure: Provides a proven page layout for chrisscho.uk showcases covering hero sections, architecture diagrams, quickstart code examples, and open-source footers. - Use Case: You are launching an open-source AI sandbox project on GitHub and Product Hunt. Use this Skill to write a tagline, hero headline, architecture section with a Mermaid diagram, and runnable quickstart snippet that developers will actually trust. ## Quick Start Write a developer-focused landing page for my open-source project including a tagline, architecture diagram, and quickstart code example.

Frequently Asked Questions about developer-product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write marketing copy for a developer tool?▼

Lead with concrete technical specifics instead of benefits language. Replace claims like "easy to use" with verifiable details such as SDK names, latency figures, and architecture components, then show a runnable quickstart code snippet.

What should a developer product landing page include?▼

Include a five-word category tagline, a high-contrast headline, an embedded demo or video, an architecture diagram showing components, three technical highlights, a runnable quickstart code example, and links to the GitHub repo and documentation.

How is developer marketing different from generic B2B marketing?▼

Developer marketing replaces vague value propositions with technical proof. Instead of "supercharge your business", you state what the product does precisely, such as "run persistent Linux desktop sandboxes via REST and Python SDK".

Can I use this for Product Hunt launch copy?▼

Yes, the Skill covers Product Hunt copy alongside GitHub READMEs and landing pages. Apply the same positioning matrix: categorize the product in five words, state the technical differentiator, and link directly to the repo or install command.

When should I not use technical positioning?▼

Avoid deep technical positioning when the audience is non-technical buyers or executives making budget decisions. In those cases, translate the same features into business outcomes rather than architecture and API details.

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