What problem does it solve? Creative projects often start from vague goals, themes, or product ideas with no concrete concept, making image or video production premature and inconsistent. This Skill turns rough requests into a structured creative strategy with comparable concept territories, a selected treatment, and clear acceptance criteria before any production begins. ## Core Features & Use Cases - Brief Normalization: Captures objective, audience, deliverables, constraints, and success criteria, separating facts from assumptions and open decisions. - Concept Territory Generation: Produces 2-4 genuinely different creative directions, each with a governing promise, visual mechanism, and production risk assessment. - Treatment and Handoff: Develops the selected direction into a director treatment, beat spine, visual system, and production assumptions ready for image, video, or campaign workflows. - Use Case: A marketer has a product launch theme but no campaign idea. Use this Skill to compare three concept territories, select one with documented tradeoffs, and hand a production-ready treatment to downstream image or video creation. ## Quick Start Use $develop-creative-concept to turn my rough product launch idea into a reviewable creative concept with a treatment and acceptance criteria.
