What problem does it solve? Marketing sites built by AI often look generic, templated, or AI-generated, failing to impress design-savvy audiences or drive conversions. This Skill enforces a concept-first design workflow that produces distinctive, award-caliber marketing pages grounded in a singular brand idea. ## Core Features & Use Cases - Concept Derivation Workflow: Generates multiple structurally different concept directions, grounds them against real competitors, and commits every design decision to one coherent concept statement. - Two Operating Modes: Conversion-safe mode for B2B and lead-gen pages, and expressive mode with scroll choreography, custom cursors, and kinetic type for award-ambition work. - Render-and-Critique Loop: Screenshots the built page at four widths (360/768/1280/1440) with Playwright and iterates against a structural and craft rubric before declaring done. - Use Case: When a homepage feels flat or looks AI-generated, invoke this Skill to redesign the hero, add a full-bleed prefooter, replace stock imagery with authored visuals, and verify the result in a real browser. ## Quick Start Ask the agent to redesign the homepage so it feels distinctive and award-worthy, using the design-web-impactful skill to derive a concept and verify the rendered result.
