define-jtbd-canvas

What problem does it solve?

This Skill helps product teams quickly capture and align around customer jobs by building a Jobs to be Done canvas that highlights functional, emotional, and social dimensions and the decision criteria that guide product strategy.

Core Features & Use Cases

• Structured JTBD canvas with sections for Job Performer, Circumstance, Job Statement, Functional/Emotional/Social Jobs, Competing Solutions, and Hiring Criteria.
• Use Cases: early discovery, design framing, and cross-functional alignment across product, design, research, and marketing.
• Real-world example: When evaluating a new feature, complete the JTBD canvas to identify the main job the customer is trying to accomplish, the constraints they face, and the best differentiator.

Quick Start

Provide a job title and audience, define the Job Performer, outline the Circumstance, craft the Job Statement, flesh out the Functional, Emotional, and Social Jobs, populate Competing Solutions and Hiring Criteria, and review with stakeholders.