customer-segments

What problem does it solve?

This Skill turns product, persona, and positioning inputs into clear, business-ready customer and user segments that marketing and sales teams can act on. It reduces ambiguity in audience targeting, speeds up campaign planning, and ensures segmentation maps directly to messaging and lifecycle goals.

Core Features & Use Cases

• Context-aware segmentation — Uses product name, industry, and target persona plus optional positioning docs to ground segments in real business context.
• Multi-dimensional grouping — Divides audiences by traits (demographics/firmographics), behaviors (engagement/usage), and lifecycle stages (prospect, lead, active, at-risk).
• Actionable outputs — Produces a Markdown segments table with Segment Name, Criteria, and Purpose, plus optional detailed profiles for messaging, channels, and goals.
• Use case — Create lifecycle-focused segments for a B2B SaaS product to power onboarding email flows, paid audience targeting, and retention campaigns.

Quick Start

Create a customer segments document for Acme CRM in the B2B SaaS industry using the provided positioning notes and target persona.