Analyze customer interview evidence to identify reasons for buying, churn, or non-conversion.
npx skills add https://github.com/VedaAstro/veda-skills --skill custdev
Please help me install this Agent Skill. Skill: custdev Source: https://github.com/VedaAstro/veda-skills/tree/main/custdev Command: npx skills add https://github.com/VedaAstro/veda-skills --skill custdev
This Skill helps you uncover the real reasons people buy, stop buying, or never buy by using deep customer interviews that go beyond polite, surface-level answers.
Use the custdev skill to conduct a structured interview that uncovers the person’s current context, future goals, buying history, and decision barriers.
High-intent search queries and answers about installing and using this skill.
A switch interview traces the timeline of a customer's product change to diagnose push, pull, anxiety, and habit forces. Using the Four Forces analysis, it reconstructs the exact timeline and underlying motives behind why buyers switch or churn.
To avoid social desirability bias during customer development interviews, use forced-choice questioning, laddering, and direct-quote capture. These techniques force concrete tradeoffs and drill down past polite, surface-level answers to reveal actual decision drivers.
A context interview reconstructs a non-buyer's current life context, future goals, payment history, and decision barriers. It is used when there is no prior purchase to analyze, helping you understand why audiences fail to convert.
Yes, forced-choice questioning is applicable for market-segmentation research. By forcing concrete tradeoffs during audience interviews, you can accurately segment users based on their actual behaviors and real decision barriers rather than stated preferences.
Laddering should be used whenever a customer gives an initial surface-level answer. It drills down into the underlying evidence by asking follow-up questions, preventing social desirability bias and ensuring you capture the real reasons people buy.
xoaiDesign user interview research packages with briefs, screeners, guides, and analysis frameworks.
PelekeGenerate evidence-based buyer personas from web-scraped market signals and decision data.
bloknayrbProvides interview prep guidance including STAR method, story bank development, salary negotiation strategies, and offer evaluation tools.
AbilityaiProbe user thinking and extract insights via structured cognitive interviewing techniques.
