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crossing-the-chasm

Diagnose and plan technology go-to-market strategy using the Crossing the Chasm framework.

Updated Jul 8, 2026
Search Tags:#positioning#go-to-market#beachhead segment#b2b saas#whole product#technology adoption lifecycle#crossing the chasm
One-click install
npx skills add https://github.com/HafidJoss/Lummy --skill crossing-the-chasm-hafidjoss
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: crossing-the-chasm
Source: https://github.com/HafidJoss/Lummy/tree/main/agent/skills/crossing-the-chasm
Command: npx skills add https://github.com/HafidJoss/Lummy --skill crossing-the-chasm-hafidjoss

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Technology products often stall after early adopter success because mainstream pragmatist buyers need references, complete solutions, and low-risk positioning that early-market tactics cannot provide. This Skill applies Geoffrey Moore's Crossing the Chasm framework to diagnose where a product sits in the adoption lifecycle and plan the transition to the mainstream market. ## Core Features & Use Cases - Chasm Diagnostic Scoring: Audit any tech go-to-market with a 7-row quick diagnostic mapped to a 0-10 score, identifying failing rows and specific fixes. - Beachhead Selection & Whole Product Planning: Score candidate segments on pain, access, competition, and word-of-mouth, then map whole-product gaps and partnership needs. - Positioning & Expansion Strategy: Build positioning statements against incumbents, shift messaging from visionary to pragmatist, and sequence bowling-pin expansion into adjacent segments. - Use Case: A B2B SaaS founder with strong free-tier signups but stalled paid conversions uses the Skill to identify a beachhead segment from product data, close whole-product gaps via integrations, and reposition from "revolutionary" to "proven solution." ## Quick Start Ask the AI to score your current go-to-market plan against the Crossing the Chasm quick diagnostic and recommend a beachhead segment.

Frequently Asked Questions about crossing-the-chasm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose a beachhead market segment?▼

Brainstorm 20+ candidate segments, then score each on pain urgency, whole product feasibility, accessibility, competition, word-of-mouth potential, and size. Commit to one narrow segment with urgent, expensive pain and strong internal communication networks, typically 50-1,000 potential customers.

What is the whole product in Crossing the Chasm?▼

The whole product is everything pragmatist buyers need beyond your core product: integrations, onboarding, training, support, compliance, and partner services. The Skill provides a gap-analysis checklist and recommends partnerships to fill gaps between your generic product and the augmented solution pragmatists require.

Does Crossing the Chasm apply to product-led growth SaaS?▼

Yes, the included b2b-saas reference remaps the framework for PLG and freemium models. The chasm sits between individual free usage and team standardization, and free-tier vanity metrics can mask the fact that pragmatist organizations have not adopted.

Why do products get stuck in the chasm?▼

Common causes include pursuing multiple beachheads, selling to pragmatists with visionary messaging, shipping an incomplete whole product, and lacking in-segment references. The Skill's diagnostic identifies which of these failure modes applies and prescribes the fix.

When should I expand beyond my beachhead segment?▼

Expand only after achieving 30-50% segment market share, 10+ vocal reference customers, predictable sales cycles, and 90%+ retention. Then use the bowling pin strategy, scoring adjacent segments on reference transfer, whole product similarity, and incremental sales effort.

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