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cross-channel-attribution

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Map customer journeys across channels.

Marketing & Sales#social media#marketing analytics#customer journey#attribution#funnel analysis#multi-touch
Authorteodorboev
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps businesses understand the complete customer journey across various social and digital touchpoints, identifying how each platform contributes to different stages of the sales funnel.

Core Features & Use Cases

  • Customer Journey Mapping: Tracks user paths from initial social interaction to final purchase.
  • Multi-Touch Attribution: Applies various models (First Touch, Last Touch, Linear, etc.) to credit different channels.
  • Channel Role Identification: Determines if a channel is best for awareness, consideration, or conversion.
  • Synergy & Gap Analysis: Identifies how channels work together and where there are opportunities for improvement.
  • Use Case: A company can use this to see that while Instagram drives initial awareness, LinkedIn generates leads, and a targeted Facebook ad closes the sale, allowing for optimized budget allocation.

Quick Start

Analyze the customer journey data for the last month to identify key touchpoints and channel effectiveness.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: cross-channel-attribution
Download link: https://github.com/teodorboev/socialai/archive/main.zip#cross-channel-attribution

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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