What problem does it solve? Teams guess why visitors don't convert and waste resources on random tweaks like button colors. This Skill replaces guesswork with a systematic, research-driven methodology that discovers the real objections blocking conversions and turns them into tested, evidence-backed improvements. ## Core Features & Use Cases - Conversion Audits: Score landing pages and funnels 0-10 against proven CRO principles, with a quick diagnostic checklist to find gaps. - Objection Research & O/CO Framework: Mine exit surveys, chat logs, and support tickets to build Objection/Counter-Objection tables that address visitor hesitations at the point of friction. - Hypothesis & A/B Test Design: Write research-grounded hypotheses, prioritize with ICE scoring, and run statistically rigorous experiments (95% confidence, full business cycles, pre-calculated sample sizes). - Use Case: A SaaS team with a 2% signup rate uses the Skill to run exit surveys, discover that pricing trust is the top objection, add specific testimonials and a money-back guarantee near the pricing form, then validates the change with a properly powered A/B test. ## Quick Start Audit my landing page for conversion issues and propose three A/B test hypotheses based on likely visitor objections.