crisis-communication

What problem does it solve?

This Skill provides a structured framework and actionable guidance for managing public relations crises, mitigating reputational damage, and ensuring clear, consistent communication during sensitive incidents.

Core Features & Use Cases

• Incident Assessment: Classifies crises by severity (Level 1-3) to determine appropriate response urgency and ownership.
• Response Planning: Outlines step-by-step timelines for initial response, ongoing communication, and post-crisis review.
• Communication Templates: Offers pre-written holding statements and guidelines for stakeholder communication (internal, media, customers, regulators).
• Spokesperson Guidance: Details selection criteria and preparation for spokespersons, including Q&A and bridge phrases.
• Use Case: A major product outage occurs, impacting thousands of users. This Skill helps the team quickly assess the situation, draft an initial holding statement, communicate updates to customers, and prepare the CEO for potential media inquiries.

Quick Start

Activate the crisis-communication skill to manage a sudden negative press event.