copywriting

Use proven formulas like "{Achieve outcome} without {pain point}" or "The {category} for {audience}" from the copy-frameworks reference. Lead with your core value proposition, favor specificity over cleverness, and generate 2-3 options with rationale before choosing.

Effective CTA copy follows the formula: action verb plus what the user gets plus an optional qualifier. Use "Start Free Trial" or "Get the Complete Checklist" instead of weak labels like "Submit," "Sign Up," or "Learn More."

No, this skill covers page copy such as homepages, landing pages, pricing, and feature pages. For email copy use the email-sequence skill, and for popup or modal copy use the popup-cro skill, as noted in the skill's related skills section.

Provide the page type and primary action, target audience and their objections, your offer and differentiators with proof points, and traffic source context. If a product-marketing-context.md file exists, the agent reads it first and only asks for missing details.

Avoid overused transitions like "That being said," "It's worth noting that," and "Let's delve into," which the natural-transitions reference flags as AI tells. Prefer simple, direct phrasing, active voice, and customer language over buzzwords.