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copywriting

Writes and rewrites conversion-focused marketing copy for web pages using structured frameworks.

Updated May 18, 2026
Search Tags:#landing page#copywriting#conversion#marketing copy#cta#headline#copy frameworks
One-click install
npx skills add https://github.com/rigasnameji/address_uluwatu --skill copywriting-rigasnameji
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/rigasnameji/address_uluwatu/tree/main/ADDRESS/marketing-skill/copywriting
Command: npx skills add https://github.com/rigasnameji/address_uluwatu --skill copywriting-rigasnameji

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve? Writing marketing copy that converts is hard: headlines fall flat, CTAs are weak, and pages list features instead of benefits. This Skill provides a structured copywriting workflow with proven formulas, page templates, and a headline scoring script to produce clear, persuasive copy for any web page. ## Core Features & Use Cases - Page Copy Generation: Writes full copy for homepages, landing pages, pricing pages, feature pages, and about pages, organized by section with annotations explaining each choice. - Headline & CTA Formulas: Provides dozens of headline formulas (outcome-focused, problem-focused, proof-focused) and strong CTA patterns, plus a Python script that scores headlines 0-100 across six dimensions. - Copy Review & Improvement: Flags weak copy patterns proactively (vague value props, feature-only lists, weak CTA verbs) and offers alternatives with rationale. - Use Case: Ask it to rewrite your landing page headline, and it returns 5 variants using different formulas, each scored and annotated with conversion rationale. ## Quick Start Ask the assistant to write homepage copy for your product, providing your target audience, main benefit, and desired call to action.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a high-converting landing page headline?▼

Use proven formulas like "{Achieve outcome} without {pain point}" or "Never {unpleasant event} again" from the copy frameworks reference. Score candidates with the headline_scorer.py script, which rates headlines 0-100 across power words, specificity, length, and clarity.

What makes CTA button copy effective?▼

Effective CTAs use the formula action verb plus what they get, such as "Start Free Trial" or "Get the Complete Checklist". Avoid weak verbs like Submit, Sign Up, or Learn More, which don't communicate value.

How does the headline scoring script work?▼

Run headline_scorer.py with a headline string, a file of headlines, or --json for machine-readable output. It scores six weighted dimensions: power words, emotional triggers, numbers, length, specificity, and clarity, then assigns a letter grade.

Can this skill write email or popup copy?▼

No, this skill covers page copy only: homepages, landing pages, pricing, feature, and about pages. For email copy use the email-sequence skill, and for popup copy use the popup-cro skill as noted in the documentation.

What information do I need before writing page copy?▼

Gather the page purpose and primary action, target audience and their objections, product differentiators and proof points, and traffic source context. If a product-marketing-context.md file exists, the skill reads it first to avoid redundant questions.

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