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MarcoBolsa
MarcoBolsaCOMMUNITY
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copywriting

Write conversion-focused marketing copy for homepages, landing pages, pricing pages, and CTAs.

Updated May 13, 2026
Search Tags:#landing page#value proposition#copywriting#conversion#marketing copy#cta#headline formulas
One-click install
npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill copywriting-marcobolsa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/MarcoBolsa/motor-cotacoes/tree/main/.claude/skills/marketingskills/copywriting
Command: npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill copywriting-marcobolsa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing persuasive website copy is hard: headlines end up vague, CTAs stay generic, and pages fail to convert visitors. This Skill provides structured copywriting frameworks, headline formulas, and page templates so marketing pages communicate value clearly and drive action. ## Core Features & Use Cases - Page Copy Generation: Produces full page copy organized by section (headline, subheadline, CTA, social proof, benefits, FAQ) for homepages, landing pages, pricing pages, feature pages, and about pages. - Headline & CTA Formulas: Applies proven formulas like "{Achieve outcome} without {pain point}" and the CTA pattern [Action Verb] + [What They Get], with 2-3 alternatives and rationale for each. - Copy Review & Rewrite: Diagnoses weak copy (jargon, buzzwords, passive voice, vague claims) and rewrites it using clarity, specificity, and customer-language principles. - Use Case: Ask it to write homepage copy for a SaaS onboarding tool and receive section-by-section copy, headline alternatives with rationale, annotations explaining choices, and SEO meta content. ## Quick Start Write homepage copy for my SaaS product including a headline, subheadline, CTA, and benefit sections with alternatives for the headline.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use a proven formula such as "{Achieve outcome} without {pain point}" or "The {category} for {audience}". Keep it specific rather than generic, communicate the core value proposition, and generate 2-3 alternatives with rationale before choosing.

What makes a good CTA button copy?▼

Strong CTA copy follows the formula [Action Verb] + [What They Get] + [Qualifier], like "Start Free Trial" or "Get the Complete Checklist". Avoid weak generic CTAs such as "Submit", "Learn More", or "Click Here".

How do I structure a landing page for conversions?▼

Use a narrative structure: hero with clear value proposition, social proof bar, problem section, how it works in 3 steps, key benefits, testimonials, FAQ, and a final CTA with risk reversal. Match the headline to the ad or traffic source.

Can this skill write email sequences or popup copy?▼

No, this skill covers website page copy only. For email sequences and drip campaigns it defers to the emails skill, and for popup or modal copy it defers to the popups skill.

How do I fix vague marketing copy full of buzzwords?▼

Run a quality check for jargon, passive voice, exclamation points, and empty buzzwords like "revolutionary" or "streamline". Rewrite using simple words, active voice, specific numbers, and customer language instead of company language.

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