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copywriting-guide

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Convert more with proven copy frameworks.

Marketing & Sales#marketing#frameworks#copywriting#conversion#PAS#AIDA#BAB
Authorcbemister
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Marketing teams and copywriters often spend hours crafting persuasive copy that converts, with little consistency across channels. This skill provides a structured, framework-driven approach to quickly generate high-converting text that resonates with audiences.

Core Features & Use Cases

  • PAS, AIDA, and BAB frameworks to organize copy for landing pages, product descriptions, emails, and microcopy.
  • Headline formulas, power words, and microcopy patterns to accelerate writing and ensure messaging consistency.
  • Real-world example: transform a feature list into benefit-driven messaging and craft compelling CTAs that drive action.

Quick Start

Provide a target audience and product context, and ask for three draft copies using PAS, AIDA, and BAB.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: copywriting-guide
Download link: https://github.com/cbemister/claude-code-utils/archive/main.zip#copywriting-guide

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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