copywriter-skill

Start by identifying your audience's awareness stage, then structure the page with AIDA: an attention-grabbing benefit-focused headline, interest-building problem context, desire through proof and benefits, and one clear CTA. Keep language at an 8th-grade reading level with concrete specifics.

Score the copy against ten dimensions: clarity, specificity, benefit focus, reader empathy, structure, CTA strength, headline, trust signals, tone, and economy. Flag anti-patterns like jargon, feature dumping, and false urgency, then rewrite each weak line with a concrete alternative.

Use PAS (Problem-Agitate-Solution) for pain-driven emails and cold outreach, and AIDA for nurture or launch sequences. Keep one main idea and one primary CTA per email, with a clear benefit-focused subject line tested against the 4 U's.

A good headline uses active voice, leads with a benefit or specific number, runs 5-12 words, and avoids filler openers like 'Introducing' or 'Discover'. Test it against the 4 U's: Useful, Urgent, Unique, and Ultra-specific, and generate multiple variants to compare.

Do not use it for acquisition channel strategy or budget allocation, which belongs to channel planning, or for pricing structure decisions, which belongs to pricing strategy. It focuses strictly on the words and structure of commercial copy itself.