What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for editing and refreshing copy without rewriting it from scratch, catching issues that a single unfocused review would miss. ## Core Features & Use Cases - Seven Sweeps Framework: Runs seven focused editing passes covering Clarity, Voice and Tone, So What (benefit connection), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (objection handling near CTAs). - Expert Panel Scoring: Simulates a multi-persona review panel (conversion copywriter, UX writer, target customer, brand strategist) that scores copy 1-10 and drives iterative revision until quality thresholds are met. - Content Refresh Workflow: Applies a dedicated checklist for updating outdated published pages, including freshness, accuracy, voice, SEO, proof, and structure passes, plus a refresh-vs-rewrite decision matrix. - Use Case: Paste a landing page draft and ask for a full edit. The Skill checks for product marketing context, runs each sweep, flags vague phrases like "optimize your workflow," and returns a tightened rewrite with specific numbers, proof points, and a stronger CTA. ## Quick Start Ask the AI to edit your existing landing page or email copy using the seven sweeps framework and provide a revised version with specific improvements.