What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic editing framework that improves copy through focused passes instead of one unfocused review, preserving the core message while sharpening clarity, specificity, and persuasion. ## Core Features & Use Cases - Seven Sweeps Framework: Edits copy through sequential passes covering Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk, looping back after each pass to avoid regressions. - Expert Panel Scoring: Simulates 3-5 expert personas (conversion copywriter, UX writer, skeptical buyer) that score copy 1-10 and provide targeted critiques for high-stakes pages. - Content Refresh Workflow: Applies a dedicated checklist for updating outdated published content, with a refresh-vs-rewrite decision matrix and cadence guide. - Use Case: Paste a landing page draft and ask for a full edit; the Skill runs each sweep, flags vague claims like "industry-leading," proposes specific rewrites, and delivers a final QA checklist pass. ## Quick Start Ask the assistant to edit your existing landing page or email copy using the seven sweeps framework and provide a rewritten version with explanations for each change.
