What problem does it solve? Existing marketing copy often suffers from vague language, weak proof, inconsistent tone, and missing trust signals, and ad-hoc reviews miss these issues. This Skill provides a systematic editing framework that improves copy through focused passes without rewriting it from scratch. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven sequential passes covering Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. - Expert Panel Scoring: Score high-stakes copy with 3-5 expert personas on a 1-10 rubric and iterate until quality thresholds are met. - Quick-Pass Checks and Content Refresh: Apply word, sentence, and paragraph-level checks for fast reviews, plus a refresh workflow for outdated published content. - Use Case: A landing page headline reads "Our innovative platform helps businesses optimize workflows." Run the Seven Sweeps to replace vague claims with specific benefits, add proof points, and strengthen the CTA with risk reducers. ## Quick Start Ask the assistant to edit your existing marketing copy using the Seven Sweeps Framework and provide specific recommended revisions.