What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for editing and refreshing copy without rewriting it from scratch, preserving the core message while fixing specific weaknesses. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven sequential passes covering Clarity, Voice and Tone, So What (benefit connection), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (objection handling). - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas with a 1-10 rubric and iterate until quality thresholds are met. - Content Refresh: Update outdated published content using a freshness, accuracy, voice, SEO, proof, and structure checklist, with a refresh-vs-rewrite decision matrix. - Use Case: A landing page headline reads "Our innovative platform helps businesses optimize workflows." Run the Specificity and So What sweeps to replace vague claims with concrete benefits like "Cut your reporting time in half." ## Quick Start Ask the assistant to edit your existing landing page or email copy using the Seven Sweeps Framework and provide a revised version.
