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copy-editing

Reviews and improves existing marketing copy through seven sequential editing passes.

1|Updated Apr 3, 2026
Search Tags:#marketing copy#proofreading#copy editing#conversion copy#content refresh#copy review#editing checklist
One-click install
npx skills add https://github.com/raheelroy/cyclobrain --skill copy-editing-raheelroy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/raheelroy/cyclobrain/tree/main/.claude/skills/copy-editing
Command: npx skills add https://github.com/raheelroy/cyclobrain --skill copy-editing-raheelroy

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from unclear messaging, weak proof, vague claims, and friction near calls to action. This Skill provides a systematic framework to review and improve copy without rewriting it from scratch, preserving the core message and author voice. ## Core Features & Use Cases - Seven Sweeps Framework: Runs focused editing passes for clarity, voice and tone, benefit connection, proof, specificity, emotional impact, and risk reduction. - Expert Panel Scoring: Simulates multi-persona expert reviews with 1-10 scoring for high-stakes copy like landing pages and launch emails. - Quick-Pass Checks: Word, sentence, and paragraph-level checklists for faster reviews when a full sweep is unnecessary. - Use Case: A landing page converts poorly. Run the Seven Sweeps to find that features lack benefit bridges, claims lack proof, and the CTA has no risk reversal, then apply targeted edits. ## Quick Start Ask the assistant to review your existing landing page or email copy using the seven sweeps framework and recommend specific edits.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve existing marketing copy without rewriting it?▼

Use the Seven Sweeps framework to run focused editing passes, each targeting one dimension: clarity, voice, benefits, proof, specificity, emotion, and risk. This catches issues that a single unfocused review misses while preserving the core message.

What is the difference between copy editing and copywriting?▼

Copywriting creates new copy from scratch, while copy editing improves existing copy through targeted revisions. Use copywriting for first drafts and copy editing to refine drafts or refresh outdated published content.

How do I make vague marketing claims more specific?▼

Replace vague words with concrete numbers, timeframes, and examples. For instance, change "save time" to "save 4 hours every week" and "many customers" to "2,847 teams." Remove content that cannot be made specific since it is likely filler.

When should I use expert panel scoring for copy review?▼

Use expert panel scoring for high-stakes copy like launch emails, pricing pages, and high-traffic landing pages. Assemble 3-5 personas, score each area 1-10, and iterate until all personas score 7 or higher with an average of 8 or more.

How do I refresh outdated website content?▼

Apply the content refresh framework when traffic declines, data becomes stale, or the product changes. Check the references/content-refresh.md guide for the full checklist, the refresh versus rewrite decision matrix, and recommended refresh cadence.

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