What problem does it solve? Existing marketing copy often suffers from vague claims, weak CTAs, inconsistent tone, and missing proof, and ad-hoc reviews miss these issues. This Skill provides a systematic framework for editing and refreshing copy without rewriting it from scratch. ## Core Features & Use Cases - Seven Sweeps Framework: Runs focused passes over clarity, voice and tone, benefit connection (So What), proof, specificity, emotion, and risk reduction, with loop-backs to verify earlier sweeps. - Expert Panel Scoring: Scores high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas on a 1-10 rubric and iterates until quality thresholds are met. - Quick-Pass Checks and Content Refresh: Applies word-, sentence-, and paragraph-level checks for fast edits, plus a refresh workflow for outdated pages with stale stats and drifted brand voice. - Use Case: Paste a wordy product description and receive a tightened rewrite that cuts filler words, replaces vague claims with specifics, and preserves the core message. ## Quick Start Ask the assistant to edit your existing landing page or email copy using the seven sweeps framework and provide a revised version.