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Marshal-Nguyen
Marshal-NguyenCOMMUNITY
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copy-editing

Reviews and improves existing marketing copy through seven sequential editing sweeps.

1|Updated Aug 17, 2026
Search Tags:#marketing copy#proofreading#copy editing#content refresh#conversion copywriting#editing checklist
One-click install
npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill copy-editing-marshal-nguyen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/Marshal-Nguyen/Skill_Claude_Agent/tree/main/claude/skills/copy-editing
Command: npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill copy-editing-marshal-nguyen

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action, and unstructured review passes miss these issues. This Skill provides a systematic framework for editing and refreshing copy without rewriting it from scratch. ## Core Features & Use Cases - Seven Sweeps Framework: Runs focused passes over Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk, looping back after each sweep to protect earlier fixes. - Expert Panel Scoring: Simulates 3-5 expert personas (conversion copywriter, UX writer, skeptical buyer) that score copy 1-10 and drive revisions until quality thresholds are met. - Content Refresh Workflow: Applies a freshness, accuracy, voice, SEO, proof, and structure checklist to outdated published pages, with a refresh-vs-rewrite decision matrix. - Use Case: Paste a landing page draft and ask for a full edit; the Skill flags vague phrases like "optimize your workflow", adds benefit bridges and proof points, and returns a tightened rewrite. ## Quick Start Ask the AI to edit your existing landing page or email copy using the seven sweeps framework and provide a revised version.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit existing marketing copy systematically?▼

Apply the Seven Sweeps Framework: run separate passes for clarity, voice and tone, benefits (So What), proof, specificity, emotion, and risk removal. After each sweep, loop back to verify earlier sweeps were not compromised, then deliver specific edit recommendations with a rewrite.

What is the difference between copy editing and copywriting skills?▼

Copy editing improves copy that already exists, preserving the core message while fixing clarity, proof, and tone issues. Copywriting creates new copy from scratch; use copywriting for a first draft, then copy editing to refine it.

How do I refresh outdated website content?▼

Run the content refresh checklist: update dates and stats, verify claims and links, realign voice, check search intent shifts, add newer proof, and improve structure. The refresh-vs-rewrite matrix decides whether a light refresh or full rewrite is warranted.

When should I use expert panel scoring for copy review?▼

Use it for high-stakes copy such as launch pages, pricing pages, and sales pages. Three to five expert personas score the copy 1-10, and you revise until all personas score at least 7 with an average of 8 or higher.

Why does my marketing copy feel vague and unpersuasive?▼

Vague copy usually fails the Specificity and Prove It sweeps: it uses words like "improve" or "seamless" without numbers, timeframes, or evidence. Replace generic claims with concrete figures and add attributed testimonials or data.

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