What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch, catching issues that a single unfocused review would miss. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefit connection ("So What"), proof, specificity, emotional impact, and risk reduction near CTAs. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas with a 1-10 rubric and iterate until quality thresholds are met. - Content Refresh Workflow: Update outdated published pages using a refresh checklist, refresh-vs-rewrite decision matrix, and recommended refresh cadence. - Use Case: You have a homepage headline and feature list that feels generic. Run the Seven Sweeps to replace vague phrases like "optimize your workflow" with specific, quantified benefits and add proof near the CTA. ## Quick Start Ask the assistant to edit your existing landing page or email copy using the Seven Sweeps Framework and provide a revised version.
