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copy-editing

Reviews and improves existing marketing copy through seven sequential editing passes.

Updated May 11, 2026
Search Tags:#brand voice#marketing copy#proofreading#copy editing#content refresh#conversion copywriting#editing checklist
One-click install
npx skills add https://github.com/javierbadapalacio6-beep/TACTIUM --skill copy-editing-javierbadapalacio6-beep
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copy-editing
Source: https://github.com/javierbadapalacio6-beep/TACTIUM/tree/main/TACTIUM/.agents/skills/copy-editing
Command: npx skills add https://github.com/javierbadapalacio6-beep/TACTIUM --skill copy-editing-javierbadapalacio6-beep

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch, catching issues that a single unfocused review would miss. ## Core Features & Use Cases - Seven Sweeps Framework: Edit copy through seven focused passes covering clarity, voice and tone, benefit connection (So What), proof, specificity, emotional impact, and risk reduction near CTAs. - Expert Panel Scoring: Score high-stakes copy (landing pages, launch emails, sales pages) from multiple expert personas and iterate until quality thresholds are met. - Content Refresh: Update outdated published content with a freshness, accuracy, voice, SEO, and proof checklist, plus a refresh-vs-rewrite decision matrix. - Use Case: A landing page headline reads "Our innovative platform helps businesses optimize workflows." The Skill flags the vague language, missing benefit, and absent proof, then proposes a specific rewrite like "Cut your reporting time in half—trusted by 2,847 teams." ## Quick Start Ask the AI to edit your existing landing page or email copy using the seven sweeps framework and provide a revised version with explanations for each change.

Frequently Asked Questions about copy-editing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I edit marketing copy to improve conversions?▼

Apply the Seven Sweeps Framework: check clarity, voice and tone, benefit connection, proof, specificity, emotional impact, and risk reduction near CTAs. Each pass focuses on one dimension so issues are not missed, and earlier sweeps are re-verified after each round of edits.

What is the difference between copy editing and copywriting?▼

Copy editing improves existing copy through focused review passes while preserving the core message and author voice. Copywriting creates new copy from scratch. Use copy editing when you already have a draft; use copywriting for new pages or campaigns.

How do I refresh outdated website content?▼

Run a content refresh with six passes: update dates and stats, verify claims and links, align tone with current brand voice, check search intent shifts, add newer proof points, and improve structure with tables or FAQs. Refresh quarterly for pricing pages and every 6 months for high-traffic posts.

When should I use expert panel scoring for copy?▼

Use expert panel scoring for high-stakes copy like launch pages, pricing pages, and sales pages. Assemble 3-5 personas such as a conversion copywriter, target customer, and editor, have each score the copy 1-10, and revise until all score 7 or higher with an average of 8 or more.

What words should I cut from marketing copy?▼

Cut weak intensifiers like very, really, and extremely, filler words like just, actually, and basically, and vague terms like things and stuff. Replace corporate words like utilize, leverage, and facilitate with plain alternatives like use and help.

When should copy be rewritten instead of edited?▼

Rewrite when the topic angle or target audience has shifted, or when the page structure no longer matches current search intent. Edit or refresh when the core message is still valid but details, stats, or brand voice are outdated.

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