What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action, and unstructured editing passes miss these issues. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch. ## Core Features & Use Cases - Seven Sweeps Framework: Runs sequential passes over copy covering Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk, with loop-backs to verify earlier sweeps. - Quick-Pass Editing Checks: Applies word-level, sentence-level, and paragraph-level rules for fast reviews, including filler-word cuts and weak-to-strong word replacements. - Plain English Reference: Replaces complex or pompous words with plain alternatives using a lookup table in references/plain-english-alternatives.md. - Use Case: Given a homepage draft full of phrases like "innovative, cutting-edge platform" and "drive meaningful results," the Skill flags vague language, missing proof points, and weak CTAs, then produces a tightened rewrite. ## Quick Start Ask the agent to edit your existing marketing copy, for example: "Edit this homepage copy and tighten up the messaging."
