skills.rest
ntd237
ntd237COMMUNITY
Explore all skills by this author →
GitHub

content-write-short-copy

Generates short-form ad copy variants for Meta, Google, and TikTok using AIDA, PAS, BAB, and FAB frameworks.

1|Updated Apr 20, 2026
Search Tags:#marketing#copywriting#a/b testing#ad copy#caption#aida#facebook ads
One-click install
npx skills add https://github.com/ntd237/draft_toolkits_20042026 --skill content-write-short-copy-ntd237
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-write-short-copy
Source: https://github.com/ntd237/draft_toolkits_20042026/tree/main/other-skills/marketing-skills/content-write-short-copy
Command: npx skills add https://github.com/ntd237/draft_toolkits_20042026 --skill content-write-short-copy-ntd237

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Writing multiple distinct ad copy variants for A/B testing is time-consuming, and marketers often produce near-duplicate versions that fail to test different psychological angles. This Skill generates 3-5 structurally different short-copy variants per campaign, each built on a proven copywriting formula. ## Core Features & Use Cases - Multi-Framework Variant Generation: Produces 3-5 copy variants using PAS, AIDA, BAB, FAB, and Social Proof/Urgency angles, each with headline, hook, body, CTA, and creative notes. - Platform-Aware Constraints: Checks character limits for Meta and Google Ads (40-character headlines, 30-character descriptions) and suggests hashtags and emoji formatting aligned with brand voice guidelines. - Structured Deliverable Output: Saves the copy pack to docs/marketing-projects/<client-slug>/content/short-copy/<campaign-slug>.md following a defined naming policy. - Use Case: A marketer launching a Facebook Ads campaign for a skincare product requests ad copy; the Skill reads the ICP insight file, then delivers five variants each attacking a different emotional trigger, ready for a 3-5 day A/B test. ## Quick Start Ask the assistant to write ad copy variants for your product and target platform, providing the product details, main offer, and campaign name.

Frequently Asked Questions about content-write-short-copy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write ad copy variants for A/B testing?▼

Generate 3-5 variants where each uses a different copywriting formula such as PAS, AIDA, BAB, or FAB rather than rewording the same message. Each variant should include a headline, hook, body copy, CTA, and creative notes, then run with equal budget for 3-5 days to find the winner.

What copywriting formulas work for Facebook and TikTok ads?▼

PAS (Problem-Agitate-Solve) targets pain points, AIDA (Attention-Interest-Desire-Action) builds desire, BAB (Before-After-Bridge) shows transformation, and FAB (Features-Advantages-Benefits) highlights product value. Social proof combined with urgency works as a fifth angle.

What are the character limits for Meta and Google ad copy?▼

Meta and Google Ads typically constrain headlines to around 40 characters and descriptions to around 30 characters. The Skill reviews these limits per platform during its technical check phase before saving the deliverable.

What ad copy practices violate Meta and Google ad policies?▼

Avoid claims of guaranteed 100% cures, before/after body imagery, body shaming, and unrealistic financial promises. Copy must also include a clear call to action and avoid overly long text that loses mobile readers.

Where does the generated ad copy get saved?▼

Deliverables are saved as Markdown files at docs/marketing-projects/<client-slug>/content/short-copy/<campaign-slug>.md, following the naming policy defined in the project config file.

Related Skills

Explore More Marketing & Sales Skills→
sg6724sg6724

audience-analysis

Analyze audience psychographics, pain points, and digital behavior to create buyer personas.

Community
Intermediate
docaohieu2808docaohieu2808

ads-management

Manage paid ad campaigns across Google, Meta, LinkedIn, and TikTok.

Community
Intermediate
writerwriter
6

ad-creative-variant-generator

Generate systematic ad creative variants across copy, visual direction, format, and audience angle.

Official
Advanced
sonyho2715sonyho2715

copywriter

Generate AIDA or PAS marketing copy with clear CTAs for digital campaigns.

Community
Intermediate