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content-strategy

Plan content pillars, topic clusters, and prioritized topics for searchable and shareable content.

26|3|Updated Mar 2, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#seo#buyer journey#content pillars
One-click install
npx skills add https://github.com/robertbstillwell/marketing-skills --skill content-strategy-robertbstillwell
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/robertbstillwell/marketing-skills/tree/main/content-strategy
Command: npx skills add https://github.com/robertbstillwell/marketing-skills --skill content-strategy-robertbstillwell

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Deciding what content to create is often guesswork. This Skill turns customer research, keyword data, and competitor analysis into a structured content strategy with clear pillars, topic clusters, and prioritized topics mapped to the buyer's journey. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Identify 3-5 core pillars and map subtopic clusters with hub-and-spoke structures and internal linking guidance. - Buyer-Stage Keyword Mapping: Organize topics by awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Research-Driven Ideation: Mine keyword exports, call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated content ideas. - Prioritization Scoring: Score ideas on customer impact (40%), content-market fit (30%), search potential (20%), and resources (10%). - Use Case: A SaaS founder provides sales call transcripts and a SemRush keyword export; the Skill outputs three content pillars, a prioritized topic table, and a cluster map connecting each piece to the product. ## Quick Start Ask the agent to build a content strategy for your product using your customer research and keyword data, and request prioritized topics with pillar clusters.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for my blog?▼

Start by gathering business context, customer research, and competitor data, then define 3-5 content pillars aligned with your product and audience. Map subtopic clusters under each pillar and prioritize topics using a weighted scoring model across customer impact, fit, search potential, and resources.

What are content pillars and topic clusters?▼

Content pillars are the 3-5 core topics your brand owns, each spawning a cluster of related subtopic articles. A hub page covers the broad topic while spoke articles target specific long-tail keywords, interlinked to build topical authority.

How do I find content ideas from customer research?▼

Mine sales call transcripts for questions and objections, survey responses for recurring themes, and support tickets for repeated problems. Forums like Reddit and Quora reveal FAQs and debates, while competitor blogs expose gaps you can cover better.

What is the difference between searchable and shareable content?▼

Searchable content captures existing demand by targeting specific keywords and matching search intent. Shareable content creates demand through novel insights, original data, or strong opinions that people want to distribute. Prioritize searchable content first as the traffic foundation.

When should I use hub-and-spoke URL structures?▼

Only use dedicated hub-and-spoke URL structures for major topics with layered depth, such as a comprehensive guide section. Most content works fine under a standard /blog path with good internal linking between related posts.

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