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content-strategy

Plans content pillars, topic clusters, and prioritized topics from customer research and keyword data.

Updated May 18, 2026
Search Tags:#content planning#content strategy#keyword research#topic clusters#seo#buyer journey#content pillars
One-click install
npx skills add https://github.com/rigasnameji/address_uluwatu --skill content-strategy-rigasnameji
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/rigasnameji/address_uluwatu/tree/main/ADDRESS/marketing-skill/content-strategy
Command: npx skills add https://github.com/rigasnameji/address_uluwatu --skill content-strategy-rigasnameji

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve? Deciding what content to create is often guesswork, leading to wasted effort on topics that neither rank in search nor resonate with buyers. This Skill turns customer research, keyword data, and competitor analysis into a structured content strategy with clear priorities. ## Core Features & Use Cases - Content Pillar Planning: Defines 3-5 content pillars with subtopic clusters mapped to your product and audience. - Topic Cluster Mapping: Groups raw keyword or topic lists into clusters using the included Python script, identifying pillar pages and supporting articles. - Prioritized Topic Tables: Scores ideas by customer impact, content-market fit, search potential, and resource cost, mapped to buyer stages. - Use Case: Paste a list of 50 keywords from Ahrefs and get back a cluster map showing which pillar pages to build first, which supporting articles to write, and which topics to skip. ## Quick Start Ask the assistant to build a content strategy for your product, providing your business context, target customer, and any keyword or customer research data you have.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for my blog?▼

Start by gathering business context, customer research, and competitor information, then define 3-5 content pillars aligned with your product and audience. This Skill guides that process and outputs pillars, subtopic clusters, and a prioritized topic table with keywords and buyer stages.

How to group keywords into topic clusters?▼

Use the included topic_cluster_mapper.py script with a text file of one keyword per line. It stems words, computes Jaccard similarity between topics, and greedily groups them into clusters with a suggested pillar page and URL slug for each.

What is the difference between searchable and shareable content?▼

Searchable content targets specific keywords to capture existing search demand, while shareable content creates demand through novel insights, original data, or strong opinions. The reference guide recommends prioritizing searchable content first since search traffic is the foundation.

Does the topic cluster script require external Python libraries?▼

No, topic_cluster_mapper.py uses only the Python standard library (argparse, json, re, collections). It implements its own simple suffix-stripping stemmer, so no nltk or other packages are needed.

When should I use a content strategy skill versus an SEO audit?▼

Use content strategy when planning new content, deciding what topics to cover, or building pillar structures from scratch. Use an SEO audit when evaluating existing published content for technical and on-page issues.

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