skills.rest
pembee-app
pembee-appOFFICIAL
Explore all skills by this author →
WebsiteGitHub

content-strategy

Plan content strategy workflows with pillars, clusters, and keyword research.

Updated Aug 27, 2026
Search Tags:#content planning#content strategy#topic clusters#content calendar#SEO content#pillar content
One-click install
npx skills add https://github.com/pembee-app/pembee-marketing --skill content-strategy-pembee-app
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/pembee-app/pembee-marketing/tree/main/.claude/skills/content-strategy
Command: npx skills add https://github.com/pembee-app/pembee-marketing --skill content-strategy-pembee-app

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content strategy helps teams plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

Core Features & Use Cases

  • Before Planning: Read product-marketing context; gather business context, customer research, current state, and competitive landscape.
  • Searchable vs Shareable: Emphasize searchability and shareability; provide guidelines for each.
  • Content Types: Use-case content, hub/spoke structure, template libraries, and thought leadership, data-driven content, expert roundups, case studies, meta content.
  • Pillars and Clusters: Identify 3-5 pillars and cluster topics with hub and spokes.
  • Keyword Research by Buyer Stage: Map topics to awareness, consideration, decision, and implementation stages.
  • Content Ideation Sources: Keyword data, call transcripts, survey responses, forum research, competitor analysis, sales/support input.
  • Prioritizing Content Ideas: Scoring criteria: customer impact, content-market fit, search potential, resource requirements.

Quick Start

Provide a 12-week content plan aligned to the product goals and audience needs.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a content strategy that drives traffic and leads?▼

A strong content strategy aligns blog planning, topic clusters, and pillar pages with audience research and competitive gaps to drive traffic, leads, and authority. You can generate a 12-week content plan aligned to your product goals.

What is the best way to organize pillar content and topic clusters?▼

Organizing pillar content and topic clusters requires identifying 3-5 core pillars and mapping supporting cluster topics using a hub and spoke structure. This builds content authority and improves SEO content performance.

How do I map keyword research to the buyer journey stages?▼

Map keyword research to buyer stages by categorizing topics across awareness, consideration, decision, and implementation. This ensures your content strategy addresses customer needs at every step of the funnel.

Can I use this to plan a 12-week content calendar from scratch?▼

Yes, you can plan a 12-week content calendar from scratch. Provide product context and audience research to generate a structured plan aligned with your business goals and content-market fit.

How do I prioritize content ideas using a scoring framework?▼

Prioritize content ideas by scoring them against customer impact, content-market fit, search potential, and resource requirements. This ensures your content calendar focuses on high-value topics.

What sources should I use for content ideation and topic generation?▼

Use keyword data, call transcripts, survey responses, forum research, competitor analysis, and sales or support input for content ideation. These sources reveal competitive gaps and audience needs.

Related Skills

Explore More Marketing & Sales Skills→
andginjaandginja

product-marketing-context

Creates a comprehensive product-marketing-context.md file with ICP, personas, positioning, messaging, competitive landscape, differentiators, use cases, and voice of customer for B2B/B2C marketing initiatives.

Community
Advanced
clarinovistclarinovist

content-strategy

Plan content pillars, topic clusters, and 12-week content calendars.

Community
Advanced
brainbytes-devbrainbytes-dev
3

seo-keyword-research

Classify search intent and assess keyword difficulty for SEO content strategy.

Community
Advanced
Gull-StackGull-Stack

content-strategy

Plan content pillars, calendars, and funnel-mapped editorial workflows.

Official
Basic