content-strategy

Start by gathering business context, customer research, and competitive landscape. Then define 3-5 content pillars, map topics to buyer stages from awareness to implementation, and prioritize ideas using a weighted scoring framework before setting a publishing cadence.

Score each idea on four weighted factors: customer impact at 40%, content-market fit at 30%, search potential at 20%, and resource requirements at 10%. Focus on high-impact, lower-effort topics first while maintaining coverage across buyer stages.

A hub is a comprehensive pillar page on a core topic, and spokes are supporting articles targeting related long-tail keywords. The hub links out to all spokes and each spoke links back, building topical authority through internal linking.

Mine sales call transcripts for questions and objections, survey responses for recurring themes, and support tickets for repeated problems. Forums like Reddit and Quora also reveal FAQs, misconceptions, and the exact language customers use.

Use content strategy when deciding what content to create, planning pillars, or prioritizing topics. Use copywriting when writing an individual piece of content such as a single blog post or landing page.