content-strategy

Plans content pillars, topic clusters, and prioritized editorial roadmaps from customer research.

Updated Mar 6, 2026
One-click install
npx skills add https://github.com/ebecerra-developer/ebecerra-web --skill content-strategy-ebecerra-developer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: content-strategy
Source: https://github.com/ebecerra-developer/ebecerra-web/tree/main/.agents/skills/content-strategy
Command: npx skills add https://github.com/ebecerra-developer/ebecerra-web --skill content-strategy-ebecerra-developer

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Deciding what content to create is harder than writing it. This Skill turns scattered ideas, keyword data, and customer research into a structured content strategy with clear pillars, buyer-stage coverage, and a prioritized publishing plan. ## Core Features & Use Cases - Content Pillars & Topic Clusters: Defines 3-5 core pillars with hub-and-spoke subtopic clusters and internal linking structure. - Buyer-Stage Keyword Mapping: Maps topics to awareness, consideration, decision, and implementation stages using proven keyword modifiers. - Prioritization Framework: Scores ideas on customer impact (40%), content-market fit (30%), search potential (20%), and resources (10%). - Ideation from Real Data: Mines keyword exports, sales call transcripts, surveys, Reddit/Quora threads, and competitor blogs for validated topics. - Use Case: A B2B SaaS team with no blog asks what to write about. The Skill establishes pillars, maps keywords by buyer stage, and outputs a prioritized list of searchable and shareable content pieces. ## Quick Start Ask the assistant to build a content strategy for your product, including content pillars, buyer-stage topics, and a prioritized publishing plan.

Frequently Asked Questions about content-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a content strategy for a new blog?▼

Start by defining 3-5 content pillars aligned with your product and audience, then map keywords to buyer stages from awareness through implementation. Prioritize topics using a scoring framework weighted toward customer impact and content-market fit.

How do I prioritize which blog posts to write first?▼

Score each idea on customer impact (40%), content-market fit (30%), search potential (20%), and resource requirements (10%). Focus on high-impact, lower-effort topics first while maintaining coverage across buyer stages.

What is a hub and spoke content cluster?▼

A hub is a comprehensive pillar page on a core topic, with spokes being related subtopic articles that interlink with it. This structure builds topical authority and is best reserved for major topics with layered depth.

How do I find content ideas from customer research?▼

Mine sales call transcripts for questions and objections, survey responses for recurring themes, and forums like Reddit and Quora for real user language. Topics mentioned by 30% or more of respondents are high-priority candidates.

When should I use content strategy versus copywriting?▼

Use content strategy when deciding what content to create, planning pillars, or prioritizing topics. Use copywriting when writing an individual piece of content such as a single blog post or landing page.